Pulse Gift Cards

Pulse Gift Cards

Pulse Gift Cards

Identity / User Experience / Visual design

Digital marketplace for game keys and digital vouchers

Digital marketplace for game keys and digital vouchers

Digital marketplace for game keys and digital vouchers

Digital marketplace for game keys and digital vouchers

Scope of work

Pulse gift cards were established in 2023, offering digital gift cards and credits for computer games across multiple platforms. The team at Pulse already had the relevant technology and customer base but needed to establish a brand identity and site. The aim was to create a straightforward and reliable brand image, balancing polish and approachability.

They aimed to build a marketplace with a customer dashboard to leverage new strategic partnerships they had acquired. They already had an idea of day-one user journeys and wanted the UI to be designed exclusively in dark mode.

Site mapping

We began by discussing the needs of the client and creating a sitemap and see/do chart to visualise and confirm we understood the requirements

Branding & Style

Once we agreed on the requirements we explored colour palettes and typefaces to create a foundation for the interface and logo.

Logo creation

With our parameters set we explored ideas for the logo, eventually deciding on something that symbolised the gift cards and speed of transactions.

Visual design & Guidance

We took an atomic approach to creating the UI, focussing on reusable elements, creating a library of styles and components as we built.

Design guidance & considerations

Design guidance & considerations

Design guidance & considerations

Workshopping with the client we determined the main considerations for design and user journeys.

Workshopping with the client we determined the main considerations for design and user journeys.

Workshopping with the client we determined the main considerations for design and user journeys.

Dark mode UI

The client required a dark mode UI, to give them a. more modern feel and distinguish themselves from their competitors.

ID&V requirements

There was a need for an identification and verification user-flow for fraud prevention purposes.

User dashboard

Our clients wanted a dashboard to allow users quick access to sales, purchases and redeem statuses of giftcards.

Payment journeys

Understanding how payment methods affect the user journey and how this is related to indetity checks.

Styles application

Styles application

Styles application

We started our discovery by doing a fundamental competitor analysis on the pre-agreed journeys. They were similar for each site's primary login, marketplace and profile settings sections. With this in mind, creating a sitemap and see/do chart for their MVP offering was straightforward. Using what we had established so far, we began to flesh out essential UI elements and rules for typography, grid and colour usage. It was important to re-use elements as much as possible and avoid custom component creation where possible to avoid effort and complexity once the developer started the build phase.

Taking an atomic approach towards UI was helpful; we defined styles along the way and turned elements into components to create states for developers to see more interactively. We mapped interactions and made many small interaction-based prototypes to show how the elements would function together.

Handover & support

Once the development started, we discussed other digital assets needed, including email templates and signatures, social media banners and a logo pack. There were few hurdles on this project as we regularly caught up and had a rare balance of design, development and stakeholder involvement throughout the process.

With an iterative approach with regular micro-milestones, we completed the first build phase quite efficiently, designing with scale, good maintenance and handover in mind.


With an iterative approach with regular micro-milestones, we completed the first build phase quite efficiently, designing with scale, good maintenance and handover in mind.

Results

Results

Results

The creation of the Pulse website exemplifies how a clear, iterative approach to UI/UX design can result in a polished and scalable platform. We ensured that the user interface was not only visually consistent but also easy for developers to implement, reducing complexity and build effort. The use of a dark mode UI aligned with the client's vision for a sleek, modern user experience, and our atomic approach to UI design helped streamline the creation of essential components and interactions.

In the end, the project not only delivered a robust MVP that met Pulse’s needs but also provided a solid foundation for future growth. The scalable design and thorough handover process ensured that Pulse could easily expand its digital assets and continue to grow its marketplace with new features and partnerships. The balance of polish and approachability in the brand image set Pulse up for success in the competitive digital gift card market.


The creation of the Pulse website exemplifies how a clear, iterative approach to UI/UX design can result in a polished and scalable platform. We ensured that the user interface was not only visually consistent but also easy for developers to implement, reducing complexity and build effort. The use of a dark mode UI aligned with the client's vision for a sleek, modern user experience, and our atomic approach to UI design helped streamline the creation of essential components and interactions.

In the end, the project not only delivered a robust MVP that met Pulse’s needs but also provided a solid foundation for future growth. The scalable design and thorough handover process ensured that Pulse could easily expand its digital assets and continue to grow its marketplace with new features and partnerships. The balance of polish and approachability in the brand image set Pulse up for success in the competitive digital gift card market.

The creation of the Pulse website exemplifies how a clear, iterative approach to UI/UX design can result in a polished and scalable platform. We ensured that the user interface was not only visually consistent but also easy for developers to implement, reducing complexity and build effort. The use of a dark mode UI aligned with the client's vision for a sleek, modern user experience, and our atomic approach to UI design helped streamline the creation of essential components and interactions.

In the end, the project not only delivered a robust MVP that met Pulse’s needs but also provided a solid foundation for future growth. The scalable design and thorough handover process ensured that Pulse could easily expand its digital assets and continue to grow its marketplace with new features and partnerships. The balance of polish and approachability in the brand image set Pulse up for success in the competitive digital gift card market.

The creation of the Pulse website exemplifies how a clear, iterative approach to UI/UX design can result in a polished and scalable platform. We ensured that the user interface was not only visually consistent but also easy for developers to implement, reducing complexity and build effort. The use of a dark mode UI aligned with the client's vision for a sleek, modern user experience, and our atomic approach to UI design helped streamline the creation of essential components and interactions.

In the end, the project not only delivered a robust MVP that met Pulse’s needs but also provided a solid foundation for future growth. The scalable design and thorough handover process ensured that Pulse could easily expand its digital assets and continue to grow its marketplace with new features and partnerships. The balance of polish and approachability in the brand image set Pulse up for success in the competitive digital gift card market.

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