
Identity / User Experience / Visual design
Scope of work
Pulse gift cards were established in 2023, offering digital gift cards and credits for computer games across multiple platforms. The team at Pulse already had the relevant technology and customer base but needed to establish a brand identity and site. The aim was to create a straightforward and reliable brand image, balancing polish and approachability.
They aimed to build a marketplace with a customer dashboard to leverage new strategic partnerships they had acquired. They already had an idea of day-one user journeys and wanted the UI to be designed exclusively in dark mode.
Site mapping
We began by discussing the needs of the client and creating a sitemap and see/do chart to visualise and confirm we understood the requirements
Branding & Style
Once we agreed on the requirements we explored colour palettes and typefaces to create a foundation for the interface and logo.
Logo creation
With our parameters set we explored ideas for the logo, eventually deciding on something that symbolised the gift cards and speed of transactions.
Visual design & Guidance
We took an atomic approach to creating the UI, focussing on reusable elements, creating a library of styles and components as we built.
Dark mode UI
The client required a dark mode UI, to give them a. more modern feel and distinguish themselves from their competitors.
ID&V requirements
There was a need for an identification and verification user-flow for fraud prevention purposes.
User dashboard
Our clients wanted a dashboard to allow users quick access to sales, purchases and redeem statuses of giftcards.
Payment journeys
Understanding how payment methods affect the user journey and how this is related to indetity checks.
We started our discovery by doing a fundamental competitor analysis on the pre-agreed journeys. They were similar for each site's primary login, marketplace and profile settings sections. With this in mind, creating a sitemap and see/do chart for their MVP offering was straightforward. Using what we had established so far, we began to flesh out essential UI elements and rules for typography, grid and colour usage. It was important to re-use elements as much as possible and avoid custom component creation where possible to avoid effort and complexity once the developer started the build phase.
Taking an atomic approach towards UI was helpful; we defined styles along the way and turned elements into components to create states for developers to see more interactively. We mapped interactions and made many small interaction-based prototypes to show how the elements would function together.
Handover & support
Once the development started, we discussed other digital assets needed, including email templates and signatures, social media banners and a logo pack. There were few hurdles on this project as we regularly caught up and had a rare balance of design, development and stakeholder involvement throughout the process.
Blackout Digital Ltd 2025, all rights reserved.